 SUMMARY |
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| Fifteen years of professional experience designing and developing elegant user-centered interactive products for high-profile clients in the fields of finance, software, pharmaceuticals, entertainment and sports. |
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Software |
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User Experience Design |
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Business |
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InDesign |
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Omnigraffle |
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Visio |
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Dreamweaver, HomeSite |
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Illustrator, Photoshop |
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Javascript |
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Axure |
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HTML, XML, DHTML, CSS |
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UNIX file mgmt. commands, vi editor |
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Word, PowerPoint, Access, Excel |
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Visual SourceSafe |
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RoboHelp |
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Mobile Interface design |
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Personas |
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Use Cases |
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Functional Specifications |
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User Task Maps |
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Content Inventories |
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Site Maps |
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Page Schematics |
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Process Flows |
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Wireframes |
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- static
- clickable |
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Web Form Prototypes |
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User Testing Plans |
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Agile Development |
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Business Requirements |
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Competitive Analysis |
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Training Development & Delivery |
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Configuration Management |
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Process Development |
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Team Leadership |
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Meeting Facilitation |
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Client Relationship Management |
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Mentoring |
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Collaborative Problem Solving |
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Creating a Business Case for Usability |
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Donovan Data Systems
New York, NY
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2/11 - 2/12 |
Senior User Experience Designer |
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| Senior UX Designer part of 3-person team that redesigned DDS’s next generation global digital campaign management software. |
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iDesk |
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Created a streamlined online user experience which enables management of all business processes for digital campaigns, including RFPs, proposals, insertion orders, ad server reporting, financials, and auditing. Currently $6 billion in digital ad spend flows through iDesk. |
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Station Xpress |
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Redesigned this online workflow management tool, which provides a common platform by which t.v. stations and ad reps can perform order management, electronic contracting, scheduling, revisions, comments, returns and audits. |
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MRM
New York, NY
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3/09 - 2/11 |
Senior User Experience Designer |
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| Senior UX Designer specializing in mobile projects for MRM New York. |
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GM |
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Using agile development principles, architected GM’s hands-free “Car Mode” mobile application: a suite of voice-activated iPhone apps for use while driving. |
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Created mobile social networking app for collaborative networked car-pooling.
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U.S. Army |
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Designed U.S. Army Reserve’s O.C.A.R. job board for returning veterans. |
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Adapted GoArmy.com and Army OneSource main sites for the mobile platform. |
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Wrote functional and technical specifications, and architected the user experiencs for the Army Career Self-Selection tool. |
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Intel |
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Redesigned Intel’s software “Download Center”, employing a faceted multi-selection mechanism. |
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Continuity
New York, NY
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2/08 - 3/09 |
Senior User Experience Designer |
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| User Interface team lead for Century21 Real Estate’s global redesign. Other clients included Martha Stewart Living, JP Morgan, Exxon, and Crayola. |
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Century 21 |
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Redesigned Century21.com, implementing new features such as Communities Area Search, Neighborhood Comparision, and a customizable trip planner for open house visits. |
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Martha Stewart Living |
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Architected Martha Stewart Holidays shopping site. |
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JP Morgan |
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Designed Morgan Markets Analyst Alert article configurator. |
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Euro RSCG 4D
New York, NY
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2/06 –2/08 |
Senior Information Architect |
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| Senior IA in charge of all phases of information architecture at the New York office of the world’s largest digital and direct advertising agency. Projects included: |
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IBM |
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Architected IBM Business Consulting's million-user "Jam" forum product, incorporating 2.0 information-sharing principles, personalization and maximum usability. |
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Used innovative concepts such as mind-mapping and faceted browsing to redesign IBM's Technology Adoption Program
website, allowing users to showcase, share, host, review and collaborate on self-created software offerings. |
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Architected IBM's W3 Media Library website, enabling users to organize, consume and exchange audio and video clips. |
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Created IBM Situational Applications Environment website, an intranet application which helps users create Web 2.0 "mashups". |
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Volvo |
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Created information architecture for the "Who Would You Give a Volvo To?" online campaign. |
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Devised Volvo's “Pirate's of the Caribbean" user process flows including back-end calls. |
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Created a customizable computer kiosk application for use at auto shows. |
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Intel |
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Used matrixed content, dashboards and personalization to design Intel's “Partner Initiatives” web portal, an online interactive
structured benefits program. Performed a competitive analysis and wrote the online strategy for this project. |
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Verizon |
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Created Verizon Small Business Presentation Builder Tool, enabling users to combine Flash snippets with PowerPoint slides to
create their own web-accessible business presentations. |
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Designed media-rich "Verizon Small Business Stories" minisite. |
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Charles Schwab |
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Architected innovative interactive site map for Schwab's "Talk to Chuck" Campaign". |
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Euro RSCG 4D |
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Designed Ajax-enabled online project management application for use with Euro’s clients. |
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City of NY
New York, NY
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12/05 – 1/06 |
User Interface Designer
Consultant |
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Designed searchable online catalog, flash minisite form, and account management pages for the Dept. of Small Business Services Individual Training Account Program. |
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VNUeMedia, Inc.
New York, NY
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6/05 – 11/05 |
Information Architect
Consultant |
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Sites included Training 2006 Conference and mobile, Backstage.com, At Retal Media, Gourmet Retailer Sizzler (in production), Convenience Store News – Single Store Owner (in production), MiMegasite. |
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Designed and implemented user-testing strategy: wrote user testing plan, questionnaires, scripts, report templates and reports. Interviewed and tested users and coached other IA’s, resulting in valuable usability insights. Done on a low-budget without a testing lab. |
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Created unique content mapping technique which visually documents content type percentages on contextual XML-based websites. |
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Established usability best practices. Created best practices website enabling all IA’s to quickly reference specific usability guidelines. |
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Authored strategy for short, medium and long-term improvement of Billboard.com. |
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Created company-wide repeatable portal taxonomy. |
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Introduced concept of IA patterns such as “overview plus detail” into formerly moribund list-based site architectures. |
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Revamped sponsor flash minisite section of mobile site using usability principles to gain higher flash minisite rate. |
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Created intuitive textless navigation system and multiple-column multiple-resolution HTML template set. |
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Foote Cone & Belding
New York, NY
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4/05 – 6/05
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Information Architect
Consultant |
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Designed and coded complex highly-usable online life insurance claims form, incorporating principles such as elision, affordance, inheritance, and Fitt's law. |
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Created personas, use cases and functional requirements for pharmaceutical drug site. Analyzed competition and created unique visual analysis deliverable for documenting full feature spectrum, tracked over time. |
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In response to an RFP, created a revised architecture for hp.com. |
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Intrasphere Technologies
New York, NY |
10/05 – 3/05
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Information Architect
Consultant |
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Sites included Pfizer Product Integrity (private intranet), Pfizer CIT Portal, and InHouse Training and Marketing (all password-protected private intranets). |
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Contributed to the definition, development, and visualization of a complex online collaborative text editing tool enabling pharmaceutical companies to create, version and publish drug labels in accordance with FDA labeling requirements. |
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Developed complete information architecture and clickable prototype for Pfizer’s global anti-counterfeiting website. |
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Quickly learned client's global cross-unit business rules, led client meetings unifying previous conflicting Functional Specifications sets. |
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Wrote site analysis process documentation. Created templates. |
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Developed wireframes and designed page components for proof-of-concept portal within Pfizer. |
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Produced Business Requirements, Functional Specifications and clickable wireframes for a website promoting training, technical support, and marketing for a content management system. |
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Globalworks
New York, NY
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7/02– 8/04
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Information Architect/Programmer
Consultant |
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Sites included: Fleet products (now products of America),DirectTV, and JPMorgan Chase's Spanish Language site. |
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Wrote functional requirements and use cases. |
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In response to an RFP, created a revised architecture for hp.com. |
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Designed and coded pages for JPMorganChase's Spanish language version of Chase.com, bancochase.com. |
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Oversaw client-side migration of JPMorgan Chase's Xcelerate content management system to Divine. |
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HTML coding for Fleet.com, XML coding for DirectTV.com. |
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(Various)
New York, NY
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7/01– 7/02
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Information Architect
Consultant |
Details
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Clients included: Intelliga, Fusebox, FreshPair, and Beth Carey Interactive. |
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Sites included: Shoshanna's Matches, Chase Investing Essentials, The Robb Report, and Fresh Pair. |
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Collaborated with business groups, back-end technologists, and creative staff to ensure seamless integration of information architecture, visual design and functionality. |
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Used information design principles to create easily understandable graphic explanations for the personal investment section of www.chase.com. |
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Applied UML-based use-case analysis to refine product scope and usability for uDefine browser plug-in.
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Neokom
New York, NY
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9/00 - 7/01
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Director of Information Architecture
Staff |
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Sites included the International Amateur Athletics Federation, Puget Sound Energy, and Major League Lacrosse |
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Directed Information Architecture at Neokom. Managed and information architecture strategy and deliverables for multiple-company international projects. Assisted in project pitches, mentored junior team members. |
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Led requirements gathering sessions, created functional specifications,content inventories, site maps, process flows, use cases, page schematics, and wireframes. |
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Designed "Athlete Finder" page module, including the technical specifications for all input permutations and their subsequent system responses. |
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Wrote site analysis and usability documentation. |
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Created databases for internal and client software tracking. |
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Created online energy-saving game for Puget Sound Energy. |
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Icon Medialab
New York, NY
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1/00 - 9/00
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Information Architect
Staff |
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Sites included Chubb-Forsurance |
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Led JAD sessions to define business rules and functional requirements for a consumer-facing commerce-enabled insurance aggregator site. |
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Managed IA team to create HTML prototype. |
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Created page schematics and site maps. |
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Collaborated with Human Computer Interface group to integrate end-user research. |
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Reuters America, Inc.
New York, NY
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6/99 – 1/00
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Technical Writer
Staff |
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Used FrameMaker to create technical installation and maintenance manuals for Kondor+, a Unix-based Client-Server Risk Management product. |
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Andersen Consulting
New York, NY
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2/98 - 3/99
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Intellectual Property Manager/Database Designer
Staff
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Designed interactive groupware for assessing, tracking Andersen's intellectual property at JP Morgan's "Pinnacle Alliance" five company IT outsource. |
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Interpreted client contracts, created and enforced intellectual property rights and procedures. |
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Produced IPR training course and trained new Andersen employees. |
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Developed Lotus Notes databases. Oversaw Y2K migration procedures for Domino servers. |
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Assessed knowledge capital for contribution to Andersen worldwide. |
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Implemented knowledge management system for Andersen employees. |
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Dow Jones Markets
New York, NY
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4/97 – 2/98
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Online Help Developer
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Created online help system for version 1.0 of the Dow Jones Interactive Desktop, an online java-based data-delivery portal designed for bond traders. |
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Managed team of writers for version 2.0 |
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Created WinHelp systems for Windows applications such as DJ-SPAN, a groupware news-editing tool. |
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Wrote back-end network documentation. |
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Implemented version control and acted as SourceSafe database administrator. |
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Process-engineered QA code update system. |
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Hewlett-Packard Company
Mountain View, CA
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2/95 - 1/97
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Technical Writer/Webmaster
Staff |
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Created websites for HP’s intranet, allowing sales and marketing reps to access documents online. |
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Wrote numerous technical manuals for UNIX and NT-based networking tools. |
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Acted as Webmaster for Operations Readiness network solution group. |
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Wrote back-end network documentation. |
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Won "Star" employee performance award (top 5% of employees). |
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Juris Doctor |
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 The University of Toledo College of Law, Toledo OH. |
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Bachelor of Arts, English |
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The University of Michigan, Ann Arbor MI, with honors. |
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| Daniel Herskowitz |
Director of User Experience |
(212) 633-8100 |
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Donovan Data Systems
115 W. 18th St.
New York, NY 10011
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| Farid Chaoki |
EVP, Director of Innovation and User Experience |
(646) 865-6230 |
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MRM Worldwide
622 3rd Ave.
New York, NY 10001
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| John McGarry |
CEO, Founder |
(646) 237-3446 |
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Continuity
601 W. 26th St., 11th floor
New York, NY 10001
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| Leanne Will |
Account Managing Director |
(646) 237-3467 |
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Continuity
601 W. 26th St., 11th floor
New York, NY 10001 |
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| Bonnie Potter |
Director of Information Architecture |
(203) 563-3343 |
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Euro RSCG 4D
372 Danbury Road
Wilton CT 06897 |
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| Jeremy Franck |
Director of Information Architecture |
(212) 937-8200 |
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Intrasphere Technologies, Inc.
100 Broadway, 10th Floor
New York, NY 10005 |
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Roy Zornow
MS Word version
