Limit the use of auto-background music or noise.

Use a liquid layout when possible. (no fixed-width pages – they may not display properly at different screen resolutions).

Limit or eliminate the use of textured backgrounds.

Use a high contrast text-to-background color; black on white is optimal.

Use %'s rather than fixed pixel numbers for page and table widths - this will adapt the webpage to different screen sizes and resolutions. It will also assist users with multiple browser windows open, and users of portable devices with small screens.

Format common items consistently (i.e. dates appear as mm/dd/yyyy, etc.).

Make sure push-button labels define the user's activity (Example: search button says “Search”, newsletter flash minisite button says “Sign-up”).

Make sure users can recover from errors (i.e. wrong click, etc) - don't make it difficult to return to previous pages.

Make sure all pages a user might want to save, like confirmation pages, are printer-friendly. Add a "Print this Article" to the TOP and BOTTOM of every article.

Avoid color backgrounds as this can make content difficult to read.

Be careful about the proportion of content to art, graphics, and ads on each page. An apparent lack of content will turn users away.

Leave adequate space between text and site borders/images (cell padding).